GTM Strategy
We develop integrated GTM strategies that support your vision—structured playbooks, hands-on implementation support, instrumentation, and ongoing advisory to ensure a bespoke GTM system that drives competitive advantage.
RFM Industries
We help businesses grow.
RFM Industries is a management consulting agency that partners with leadership teams to design and execute data-driven go-to-market systems, unlock growth, and build durable advantages.
Services
Financial Planning and Analysis
We build annual and long‑range forecasts, align GTM motions and product strategy to objectives and customer needs, and connect plans to measurable outcomes.
Customer Segmentation, Targeting, and Positioning
We audit segmentation, targeting, and key messaging to improve alignment and optimize marketing strategies.
Buyer Persona & Customer Journey Mapping
We develop and maintain buyer personas and journey maps to refine lead quality, enhance engagement, and increase conversion rates.
Industry, Market, and Competitor Due Diligence
We analyze market opportunities and competitive landscapes to align business plans for sustainable growth.
Data Science to Inform Decision‑Making
We define KPIs, set up dashboards, analyze data, perform root‑cause analyses, and develop pricing & packaging strategies. We build business cases for new investments and expansions.
Approach
- Discover: Align on goals, constraints, and KPIs. Audit current GTM, data, and org design.
- Design: Prioritize opportunities. Draft GTM playbook, instrumentation plan, and 30–60–90.
- Build: Stand up campaigns, dashboards, and operating cadences. Enable teams and partners.
- Iterate: Measure & learn. Improve conversion, retention, and unit economics.
We use a pragmatic framework to keep work Scalable, Constrained, Aligned, Led, and Efficient.
Engagements
Advisory
Recurring guidance and operating cadence alongside your leadership team.
Projects
Time‑bound scopes that deliver specific outcomes with clear milestones.
Interim Leadership
Hands‑on execution to bootstrap programs while hiring permanent leaders.
About
RFM Industries is a strategy and go‑to‑market consultancy. We partner with founders and operators to turn ambiguity into repeatable playbooks that ship outcomes.
FAQ
What types of engagements do you take on?
Advisory, discrete projects, and interim leadership. We tailor scope and cadence to your goals and operating rhythm.
What outcomes do you focus on?
Clear, measurable results: pipeline, conversion, retention, unit economics (LTV/CAC), and time-to-value. We instrument dashboards so progress is transparent.
How do we get started?
Book a discovery call. We’ll map objectives, constraints, and success metrics, then co-develop a 30–60–90 plan.
Do you work with startups or enterprises?
Both. We adapt the same disciplined approach to the company’s stage, data maturity, and resources.
Contact
Let's talk about your goals. Use the form below to get in touch.